| 翻訳と辞書 |
| Ya Kun Kaya Toast ： ウィキペディア英語版 |
Ya Kun Kaya Toast
Ya Kun Kaya Toast (Simplified Chinese: 亚坤加椰面包) is a Singapore-based chain of mass-market, retro-ambience cafes selling toast products (notably kaya toast), soft-boiled eggs and coffee. Founded by Loi Ah Koon in 1944, Ya Kun remained a small family-run stall for decades, but have expanded rapidly since Loi's youngest son headed the business in 1999. They have over fifty outlets, mostly franchised, across six countries, and are a Singaporean cultural icon, known for their traditional brand identity and conservative, people-centric corporate culture.
==History==
In 1926, Loi Ah Koon (黎亚坤) emigrated from Hainan to Singapore, where he worked as a coffee-stall assistant,〔Tan Lei, "60年烘焙出来的商誉 (reputation of brand built over 60 years )", ''Lianhe Zaobao'', 29 June 2003.〕 then started a stall selling coffee, crackers and toast at Telok Ayer Basin,〔Teo Pau Lin, "Kaya war spreads", ''The Straits Times'', 17 August 2003.〕 together with two other immigrants, who later dropped out, leaving him to run the stall alone.〔〔"Toast of the town", ''The Business Times'', 24 June 2003.〕 He married while visiting relatives in Hainan and after his wife settled down with him in Singapore, she suggested cutting each slice of bread into half and combining the toast with her homemade kaya, which created their signature kaya toast.〔〔Koh 2010, pp. 1–6.〕 Registered in 1944 as Ya Kun Coffeestall (Ya Kun being Ah Koon in Hanyu Pinyin),〔〔Tan Yi Hui, "Toast to sweet success", ''The Straits Times'', 9 March 2009.〕 the stall gradually developed a reputation for delicious kaya toast and friendly service.〔〔 The couple, their eight children and seven other families lived in a three-storey shophouse across the road, where the Hong Leong Building now stands,〔"Ya Kun wants to keep the old charm", ''The Business Times'', 5 July 2002.〕 and as the children grew up, they helped stir the kaya, run errands,〔 charcoal-grill the bread and eventually, manage the stall.〔
Ya Kun Coffeestall moved to Lau Pa Sat in 1972, but high rents and renovation of Lau Pa Sat in 1984 sparked a return to the Telok Ayer Market;〔〔 nevertheless, the stall continued to attract "customers who came every day, some from as far as Jurong or Woodlands".〔 In 1998, the market closed down, so the stall relocated to Far East Square and was renamed Ya Kun Kaya Toast;〔〔 the following year, Ah Koon died and his youngest son, Loi Boon Sim Adrin (黎文深),〔 took over the business,〔 determined "to keep his father's legacy going".〔 Realising that Ya Kun had a lot of goodwill and potential,〔 Adrin decided to expand the business, so the family opened a second store at Tanjong Pagar and, in 2000, began franchising the brand.〔 Since Ya Kun were incorporated in 2001,〔 launched their first overseas outlet (in Indonesia)〔Low Shi Ping, "A toast to expansion in Asean", ''The Edge Singapore'', 3 December 2007.〕 in 2002 and expanded their menu (adding ice cream toast and the Toastwich),〔 they have won the 2004 and 2005 Superbrands Award,〔 the 2005 to 2007 SIFST Product Award and the 2008 SPBA-CitiBusiness Regional Brands Award.〔〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Ya Kun Kaya Toast」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|